So for my PR-Tactics class we had a brilliant speaker named Haley Burkhead, owner of marketbeautifully.com, who came to speak with us about SEO and I thought I’d share what I learned.
The term SEO is short for search engine optimization which means optimizing your website, or business so that it can be easily found through search engines. This is allows you to maximize the number of visitors you receive.
A few key-points that she mentioned were:
- Site Speed: Site speed is how fast your website loads. She mentioned that it’s important that your site loads quickly. According to her a great tool to monitor this is Google analytics site speed tool. It monitors page-load time, how quickly images load, and how quickly the browser analyzes documents and allows for interaction.
- Keyword Optimization:
These are the words you use that make finding your content through search engines easier. She mentioned Google’s keyword planner which helps you find these keywords and even predicts the amount of clicks you may receive using these words.
- Quality: She stressed the importance of quality content and I couldn’t agree more. I definitely believe gaining visitors has a lot to do with what you’re bringing to the table. One thing she said that stuck out was “work on solving problems.” If you offer a solution people will come.
- Permalinks: This is the URL on the site for particular content. For example if you’re a blogger you can click on a post and see a unique URL in the search bar. She say’s you should edit these to be short and searchable.
- Image File Name: The images on your pages should be uploaded with keywords included in the file to make it more searchable. So instead of just uploading images as 001.jpg for example, use keywords.
- Mobile Responsiveness: Make sure your website works just as well on mobile devices as it does on desktop computers. We live in a world where many consumers and potential clients use their cell phones to make a search and if they are to come across your site you want to make sure it’s user friendly regardless of which device they used to get there.
So those are some of the basics she mentioned and I’m sure glad she did. I’m excited to continue to grow my knowledge of SEO and put these tips to good use.